Yahoo!'s Pay-Per-Plick (PPC) Program shows paid ads at the top and right of the results pages. Web sites that show up here bid on keyword phrases and pay Yahoo!® a small fee each time the ad is clicked on.

The more you bid per phrase the higher your ad will appear on the results page. Yahoo! PPC is a great way to help drive traffic quickly to your Web site. You can set a daily budget. When you max out your budget, Yahoo! will pull your ad for the remainder of the day.

A comprehensive search engine marketing campaign may encompass both organic optimization for long-term success and a pay-per-click campaign for immediate results.

Feel free to contact a search engine marketing consultant at 1-877-259-7776. We can help put together a marketing strategy for your site's needs.