Why Search Engine Optimization?

Studies have proven that top placement in search engines generally provide a more favorable return on investment compared to traditional forms of advertising such as, snail mail, radio commercials and television. Search engine optimization is the primary method to earning guaranteed top 10 search engine placement. Learn more about the search engine optimization process and discuss a search engine marketing strategy for your site when you contact a search engine specialist today.

Spider-driven search engines such as Google®, Yahoo!® and MSN® use "robots" or "crawlers" to score Web sites across the Internet. Robots "spider/crawl" each site and "score" pages based on how relevant they are. A Web site's score or placement within a spider driven search engine is derived from hundreds of variables such as link popularity, density and frequency of keywords in page content, HTML code, site themes and more. You will want to focus many criteria in order to position yourself well among the major search engines.

Here are two of the most influential factors:
 

1. Link Popularity
   Spider-driven search engines use robots to spider Web sites across the Internet by traveling through links from web page to web page. A Web site's score or placement within a spider driven search engine is derived from hundreds of variables such as, link popularity, click popularity, keyword density, Web site themes and more.
   
   Google is the most popular spider-driven search engine. Its database currently has about 4 billion pages indexed and is known for finding the most relevant information. When Google spiders the Web, it finds sites by traveling through links. The more sites that link to you, the more important the engines believe your content to be. You should focus on getting many important sites to link to your site. You can do this in many ways: submit to online directories, exchange links with business partners and industry-related sites, or participate in Link Building.
   
   
    
2. Page Content
   Search engine spiders can only spider through text. They will use the content on your site to determine what your site is about, which in turn will help to decide how highly your site will be ranked for specific keyword phrases when visitors type them into the search engines. For this reason, keyword research is critical to obtaining top search engine placement.
   
   You will need to know how many people are searching for your keyword phrases and what kind of competition you are facing when attempting to obtain a top spot in the search results. Keyword research, text writing, submissions and site analysis are all included with our search engine optimization packages.